Sam Hallam projection still
Video graphics & planning
for the Sam Hallam Campaign

In 2004 Sam Hallam was imprisoned for murder.

Two rival groups of kids had met up on the street one night, culminating in the awful, tragic death of one of them. The evidence that Sam was not only innocent of the murder, but also not even present at the scene was so overwhelming that it sparked a highly coordinated campaign to have his case re-examined by the Court of Appeal.

Sam was a Hoxton boy

– an area where council estates meet the uber-trendy. We decided to present his story to the hipper side of Hoxton, projecting onto the street and buildings, handing out leaflets, and talking to anyone who would listen.

Projection onto White Cube gallery

I persuaded some established video projection artists

to help with the technical side of things whilst I created the graphics we projected.

Projection onto Hoxton Square street

The projections were a small part of a campaign

that also included benefit gigs, a play specifically written about his case, a documentary by Ray Winstone, and countless fundraising exercises.

Projection onto Hoxton Square street

In 2012 Sam's case made it back to the Court of Appeal

and his conviction was overturned. The judge specifically referred to the power of the campaign in helping his case being reviewed. It remains something I'm really proud to have been involved with.