Kip has worked with some of the leading names in art over a period of many years, from Elizabeth Frink to Paolozzi to Willard Boepple.
What it needed to do was promote the services of the studio, act as a learning resource for printmakers, and, crucially, sell prints made by the studio to a worldwide audience. To make that happen, it needed a complete overhaul.
In designing the site, I wanted it to feel as hands-on and real as possible, incorporating features like post-it notes (which were stuck up around the studio), Kip's ink-stained sweatshirt – and of course, paper. A major part of the project involved scoping and architecting the user journey through the e-commerce side of the site.