Julie anne McCambridge website still
Video, website & collateral
for Julie anne McCambridge

Happiness is a track about longing and loss

taken from Julie anne McCambridge’s album, Nature Makes Amazing Shapes. The album title really shouted that nature needed to feature in the video. But this is England, and it rained. Our original idea (which I won’t tell you here because we may still do it) had to be adapted into the version shown here.

Julie anne’s hand dancing

was choreographed to be – variously – sensual, frustrated, funny, and at one point deliberately out of synch with the music. It includes a chorus section spelling out the words being sung in american sign language.

The hand painting (reminiscent of a wedding henna tattoo going out of control) was done for us in real time by illustrator Anastasiya Rudaya.

[NOTE: the video has been set as muted by default, but obviously does have sound].

A mailer including a CD and booklet accompanies the video.

Booklet cover
Booklet inside